Privacy Policy

Franchise Growth & Development Privacy Policy

Last updated: 14 May 2026

Franchise Growth & Development Ltd, trading as FGD, respects your privacy.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, submit an enquiry, complete a form, download materials, book a call, or communicate with us.

FGD is a franchise development and advisory business. We work with restaurant, bakery, coffee, QSR, and hospitality brands, as well as prospective franchisees, investors, operators, and strategic partners.

This Privacy Policy is designed to meet UK GDPR transparency requirements, including the requirement to explain what personal data is collected, why it is used, how long it is kept, and who it may be shared with.


1. Who we are

Franchise Growth & Development Ltd
Trading as
FGD
United Kingdom

For privacy-related questions, contact:

Email: privacy@fgd.li


2. Information we collect

We may collect the following information:

Information you provide directly

This may include:

  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • Country or market of interest
  • Franchise investment range
  • Business background
  • LinkedIn profile
  • Messages submitted through forms
  • Information provided during calls, meetings, or email exchanges

Information collected automatically

When you use our website, we may collect:

  • IP address
  • Browser type
  • Device type
  • Pages viewed
  • Time spent on pages
  • Referral source
  • Approximate location
  • Cookie and tracking data
  • Campaign attribution data, including UTM parameters

Information from third-party sources

We may receive information from:

  • HubSpot
  • Typeform
  • LinkedIn
  • Google Analytics
  • Advertising platforms
  • Public business directories
  • Professional networking platforms
  • Referrals and introductions

3. How we use your information

We use personal information to:

  • Respond to enquiries
  • Assess franchise, investment, or partnership fit
  • Provide information about franchise opportunities
  • Send relevant follow-up emails
  • Manage our CRM records
  • Arrange calls and meetings
  • Improve our website and marketing activity
  • Track campaign performance
  • Maintain business records
  • Comply with legal obligations
  • Protect our business interests

4. Our lawful basis for using your information

Under UK GDPR, we must have a lawful basis for using personal information. The ICO states that organisations must explain the lawful basis used for processing personal data.

We rely on the following lawful bases:

Purpose

Lawful basis

Responding to enquiries

Legitimate interests

Assessing franchise or investment suitability

Legitimate interests

Sending requested information

Legitimate interests or consent

Sending marketing communications

Consent or legitimate interests, where permitted

Managing CRM records

Legitimate interests

Website analytics

Consent, where required

Advertising and retargeting

Consent, where required

Legal and accounting records

Legal obligation

Protecting business rights

Legitimate interests

Our legitimate interests include operating, growing, and protecting our business, promoting franchise opportunities, managing relationships, and assessing commercial fit.


5. Marketing communications

We may contact you about:

  • Franchise opportunities
  • Brand updates
  • Relevant market information
  • Events, webinars, or meetings
  • FGD services

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us directly.

We do not sell your personal data.


6. Who we share information with

We may share your information with:

  • FGD team members and advisors
  • Franchise brands we represent
  • CRM, email, website, and analytics providers
  • Form and survey platforms
  • Advertising platforms
  • Professional advisors
  • Legal, accounting, or compliance providers
  • Technology providers that support our business

Where we introduce a prospective franchisee, investor, or partner to a brand we represent, we may share relevant information with that brand to assess fit and progress discussions.


7. International transfers

Some of our technology providers may process data outside the United Kingdom or European Economic Area.

Where this happens, we rely on appropriate safeguards, such as recognised contractual protections or data transfer mechanisms required by applicable data protection laws.


8. How long we keep your information

We keep personal information only for as long as needed.

Typical retention periods are:

Type of data

Retention period

General website enquiries

Up to 24 months

Franchise and investment enquiries

Up to 6 years

CRM records for active business relationships

Duration of relationship plus up to 6 years

Marketing contacts

Until you unsubscribe or request deletion

Contract and legal records

Up to 6 years or longer if legally required

Cookie consent records

Up to 24 months

We may keep limited records longer where needed to protect legal rights, resolve disputes, or meet compliance obligations.


9. Your rights

Depending on the circumstances, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent
  • Complain to the Information Commissioner’s Office

The ICO explains that individuals have the right to clear information about how their personal data is collected and used.

To exercise your rights, contact:

privacy@fgd.li


10. Cookies and tracking

We use cookies and similar technologies to operate our website, understand performance, and support marketing activity.

Non-essential cookies, including analytics and advertising cookies, should only be used where appropriate consent has been obtained. The ICO states that users must be told about cookies, what they do, and why they are used. Consent must be clear and active unless the cookie is strictly necessary.

For more information, see our Cookie Policy.


11. Security

We use reasonable technical and organisational measures to protect personal information.

This includes access controls, secure systems, password protection, and limiting access to people who need the information for legitimate business purposes.


12. Third-party websites

Our website may link to third-party websites, including brand websites, Typeform forms, LinkedIn pages, and other platforms.

We are not responsible for the privacy practices of those websites.


13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.