---
title: Bread Ahead
description: Information about the franchise opportunity for Franchise Growth and Development's bakery brand.
image: https://www.fgd.li/hubfs/Bread%20Ahead%20Logo%20%28300%20%C3%97%20175%20px%29.png
---

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# Bread, Education & Donuts

"Bread Ahead is probably one of the biggest success stories of the new breed of London bakeries."

## At a Glance

![Bread Ahead Bakery & School](https://www.fgd.li/hubfs/Logos%20-%20Brands/Bread%20Ahead%20Bakery%20%26%20School.png)

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In March of 2020, we had around 60,000 followers on Instagram. This growth is because we have taken to Instagram to teach baking.

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Opened in London's famed Borough Market. Quickly becoming an anchor tenant for the Market.

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Bread Ahead has held over 2,000 in-person classes, teaching over 25,000 students since opening the classes in 2013.

## The Numbers

Note: All Fees & Costs for Bread Ahead are in British Pounds (£) (GBP), Fees can also be quoted in US Dollars ($) (USD) and may vary from the exchange rate at that time.

### Franchise Fee

£50,000 for the Central Bakery and £25,000 per Retail Location

### Multi-Unit Development

Minimum commitment to one Central Bakery at £50,000 and four Retail locations at £25,000 each for a total of £150,000

### Royalties

6% of Sales

### Worldwide Marketing Fund

2% of Sales

### Local Store Marketing

1% of Sales

### Start Up Costs

£757,106 - £1,446,567

How it all started

### BREAD AHEAD'S STORY

Matthew began his working life as a chef, fortunate to have worked with some of the UK's finest chefs. He became increasingly drawn to patisserie and bread-making which has shaped the past 25 years of his career as a baker.

In 2013 Matthew opened the bakery at Borough Market. He began producing breads 7 days a week, supplying the market stall and a number of local restaurants.

![Matthew Jones Founder of Bread Ahead](https://www.fgd.li/hubfs/Matthew%20Jones%20Founder%20of%20Bread%20Ahead.jpg)

![Bread Ahead - Hero Banner (1920 x 1080 px)](https://www.fgd.li/hubfs/Bread%20Ahead%20-%20Hero%20Banner%20(1920%20x%201080%20px).png)

[Download the Brand Overview](https://form.typeform.com/to/Uumh7eoZ#site=xxxxx)

"Make Bread Ahead one of the places you stop to visit in Borough market. Delicious savoury and sweet options all baked to perfection, which frequently leave you asking if you should buy another."

**Dan Elliott**   
Google - April 2022

"A fabulous bakery for bread and pastries, with the added bonus of courses to teach you to bake to the same standard; a great day and lots tasty bread products to take home."

**Tim Hall**   
Google - April 2022

"My first doughnut was the vanilla custard one. The vanilla tasted delicious and was not too sweet. Went back to get a second donut and got the pistachio next. This was light in flavour and also a good pairing with the doughnut. Doughnut was super soft and fluffy."

**Caroline Lim**   
Google - March 2022

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